Copy checklist
- Use one message per trust bar slot.
- Show a detail the store can support.
- Add a specific policy or support link when needed.
- Avoid broad guarantees, fake urgency, and unsupported popularity claims.
Site header trust bar
Site header material and care trust bar guide
Use this guide when the small trust strip near the top navigation needs a compact material clarity message. The goal is a short, supportable trust line, not a broad promise.
Placement direction
For the small trust strip near the top navigation, use materials, care notes, construction details, dimensions and keep the line short enough to scan on mobile. If the claim needs more explanation, link to the exact policy or support page.
Related trust bar guides
shipping timing trust bar
Use processing time or update route, not a vague fast-shipping claim.
Open this guidereturns policy trust bar
Use return window and condition, not a broad risk-free promise.
Open this guidesupport route trust bar
Name the support route and what information shoppers should include.
Open this guide