How to use this context
Use one factual sentence near the decision point, then link to the full policy, FAQ, product detail, or support route when the buyer needs exact steps.
Theme and app context guide
Shopify Refresh theme trust copy for size or fit help
A free self-serve guide for writing practical trust copy in a Refresh theme context without fake proof, inflated guarantees, or unclear policy summaries.
Context: Refresh themeType: themeConcern: size or fit helpNot affiliated
Independence note
Refresh is referenced only as a theme context. This site is independent and unaffiliated with Shopify.
Weak wording
Fits everyone perfectly.
Safer wording
Compare the measurements or option notes with something you already own. If you are between choices, review the fit guidance before selecting.
Avoid this
Do not say true to size or universal fit unless supported by product data.
Replace bracketed details with facts from the actual store.
Section checklist
Keep the copy short, locate it near the relevant buyer doubt, avoid duplicated reassurance, and ensure the full detail is easy to find.
Best internal link
Point to the free template library, answer map, product preview, shipping page, returns page, delivery support page, or contact page depending on the concern.
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