Drafting checklist
- Make the heading specific to one shopper concern.
- Use a subheading that points to real page details.
- Keep mobile scanning in mind.
- Avoid broad guarantees, fake proof, and pressure claims.
Landing page section heading
Landing page product includes heading guide
Use this guide when a campaign trust section near the first decision area needs a clear heading and subheading around included details. The wording should point to visible details, not invent proof.
Example pattern
Heading: See what is included
Subheading: Name the actual item, file, material, quantity, or dimension the shopper receives.
Subheading: Name the actual item, file, material, quantity, or dimension the shopper receives.
Related section heading guides
shipping expectation heading
Use real processing timing, delivery updates, and a clear shipping details link.
Open this guidereturns conditions heading
Use the return window, item condition, and policy path without broad guarantees.
Open this guidesupport route heading
Show where support lives and what shoppers should include when they ask.
Open this guide