Drafting checklist
- Make the heading specific to one shopper concern.
- Use a subheading that points to real page details.
- Keep mobile scanning in mind.
- Avoid broad guarantees, fake proof, and pressure claims.
FAQ page section heading
FAQ page policy links heading guide
Use this guide when a store FAQ section where headings should group answers needs a clear heading and subheading around policy visibility. The wording should point to visible details, not invent proof.
Example pattern
Heading: Find the details behind each promise
Subheading: Use specific policy link labels so shoppers know what each link opens.
Subheading: Use specific policy link labels so shoppers know what each link opens.
Related section heading guides
shipping expectation heading
Use real processing timing, delivery updates, and a clear shipping details link.
Open this guidereturns conditions heading
Use the return window, item condition, and policy path without broad guarantees.
Open this guidesupport route heading
Show where support lives and what shoppers should include when they ask.
Open this guide