Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Shipping page policy links
Shipping page refund policy link placement guide
Use this guide when trust copy inside delivery expectation copy needs a clearer path to refund policy. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For inside delivery expectation copy, pair the sentence with a link labeled Refund policy. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
shipping policy link
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guidedelivery support link
Use when a line explains order updates, delivery questions, or access issues.
Open this guidecontact support link
Use when a line asks shoppers to send order details or product questions.
Open this guide