Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
FAQ page policy links
FAQ page size guide link placement guide
Use this guide when trust copy inside short question-and-answer blocks needs a clearer path to size guide. The goal is to make the next detail visible before shoppers wonder where it is.
Example direction
For inside short question-and-answer blocks, pair the sentence with a link labeled Size guide. This makes the trust claim easier to verify and keeps the page calmer.
Related policy link placements
shipping policy link
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guiderefund policy link
Use when a line mentions return window, item condition, exchange path, or refund review.
Open this guidedelivery support link
Use when a line explains order updates, delivery questions, or access issues.
Open this guide