Microcopy pattern
- State the customer expectation in one sentence.
- Add the policy link immediately after the claim.
- Use a specific link label instead of a vague label.
- Keep the linked page consistent with the sentence.
Use this guide when trust copy near order review and reassurance copy needs a clearer path to terms of service. The goal is to make the next detail visible before shoppers wonder where it is.
For near order review and reassurance copy, pair the sentence with a link labeled Terms of service. This makes the trust claim easier to verify and keeps the page calmer.
Use when a line mentions processing time, tracking, delivery regions, or carrier timing.
Open this guideUse when a line mentions return window, item condition, exchange path, or refund review.
Open this guideUse when a line explains order updates, delivery questions, or access issues.
Open this guide