Rewrite pattern
- Name the shopper worry in one plain phrase.
- Replace vague reassurance with one specific fact.
- Use a clear link label if the answer lives on another page.
- Avoid popularity claims and broad guarantees.
Contact link microcopy
Contact link hidden policy link fixer
Use this guide to replace hidden policy link in the support route near a question or policy with a shorter, clearer line that points to real store information.
Example direction
For the support route near a question or policy, do not rely on See details. Point to shipping policy, refund policy, delivery support, privacy policy so the shopper knows what detail they can verify.
Related microcopy fixes
vague link label
Weak pattern: Learn more.
Open this fixunclear support route
Weak pattern: Need help?.
Open this fixmissing shipping window
Weak pattern: Ships fast.
Open this fix