Rewrite pattern
- Name the shopper worry in one plain phrase.
- Replace vague reassurance with one specific fact.
- Use a clear link label if the answer lives on another page.
- Avoid popularity claims and broad guarantees.
Cart note microcopy
Cart note unclear support route fixer
Use this guide to replace unclear support route in the reassurance line in the cart with a shorter, clearer line that points to real store information.
Example direction
For the reassurance line in the cart, do not rely on Need help?. Point to support email, order number, product name, expected response window so the shopper knows what detail they can verify.
Related microcopy fixes
vague link label
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Weak pattern: Easy returns.
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