Drafting checklist
- Use a short label shoppers can scan.
- Keep the supporting sentence factual.
- Match the icon, label, alt text, and nearby copy.
- Avoid broad guarantees, fake proof, pressure claims, and vague security wording.
Landing page icon label
Landing page support route icon label guide
Use this guide when campaign trust icons near decision copy needs a compact icon label around support path. The label should point to a real detail, not invent proof.
Example icon label
Support help
Use a compact label that points to the support route and order details needed.
Related icon label guides
shipping timing icon label
Use a compact label for processing time, delivery updates, or tracking details.
Open this guidereturns conditions icon label
Use a compact label for return window and item condition details.
Open this guideproduct includes icon label
Use a compact label that points to what the shopper receives.
Open this guide