What to check
- Can the shopper find the answer before asking support?
- Is the answer specific enough for mobile scanning?
- Does the copy match the real policy or product?
- Is there a clear support route for edge cases?
Returns page gap check
Returns page shipping expectation gap guide
Use this guide when returns and refund explanation page does not clearly answer a shopper question around shipping expectation gap. The goal is to add supportable detail, not hype.
Rewrite direction
For returns and refund explanation page, fill this gap with processing window, tracking email, destination note. A short factual sentence is usually stronger than a broad reassurance claim.
Related gap checks
return condition gap
Add the return window, item condition, and support path without promising an automatic outcome.
Open this checksupport route gap
Add a visible support route and tell shoppers what details to include.
Open this checkproduct contents gap
Clarify what the customer receives or what the physical product includes.
Open this check