What to check
- Can the shopper find the answer before asking support?
- Is the answer specific enough for mobile scanning?
- Does the copy match the real policy or product?
- Is there a clear support route for edge cases?
Landing page gap check
Landing page digital access gap guide
Use this guide when campaign page before shoppers read deeper does not clearly answer a shopper question around digital access gap. The goal is to add supportable detail, not hype.
Rewrite direction
For campaign page before shoppers read deeper, fill this gap with file type, delivery route, access timing, support fallback. A short factual sentence is usually stronger than a broad reassurance claim.
Related gap checks
shipping expectation gap
Add processing timing, delivery update route, and where shoppers can check order status.
Open this checkreturn condition gap
Add the return window, item condition, and support path without promising an automatic outcome.
Open this checksupport route gap
Add a visible support route and tell shoppers what details to include.
Open this check