A trust badge is a compact visual cue. A proof note explains the operational fact behind the cue. This page gives a clear, self-serve way to decide what belongs in each type of copy for customers who already ordered and need a clear next step.
| Trust badge | Proof note |
|---|---|
| Use a badge for simple signals such as secure checkout, tracked shipping, or support availability. | Use a proof note to explain what the signal actually means and what it does not mean. |
| Use on this order email when: the shopper needs clear expectations before taking the next step. | |
Plain version: Start with the shopper's question, name the relevant rule, then give the next step without adding a broader promise.
Safer wording: "Here is what this means for your order. If your case falls outside this summary, check the full policy or contact support before purchasing."
This is an educational copy example, not legal advice. Use it as a drafting aid and adapt it to the store's actual operations.