Promo copy attracts attention. Discount terms explain the limits that keep the offer clear. This page gives a clear, self-serve way to decide what belongs in each type of copy for visitors scanning for quick pre-purchase answers.
| Discount terms | Promo copy |
|---|---|
| Use discount terms for dates, exclusions, minimum spend, stacking rules, and coupon conditions. | Use promo copy for the headline benefit and simple shopper-facing invitation. |
| Use on this FAQ page when: the shopper needs clear expectations before taking the next step. | |
Plain version: Start with the shopper's question, name the relevant rule, then give the next step without adding a broader promise.
Safer wording: "Here is what this means for your order. If your case falls outside this summary, check the full policy or contact support before purchasing."
This is an educational copy example, not legal advice. Use it as a drafting aid and adapt it to the store's actual operations.