Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Shipping page alt text
Shipping page price explanation image alt text guide
Use this guide when delivery icons or illustrations on a shipping page needs price explanation image alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: What is included in [product].
Use evidence: included items, use case, saved steps, product scope
Use evidence: included items, use case, saved steps, product scope
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide