Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Returns page alt text
Returns page material and care image alt text guide
Use this guide when returns or refund icons on a policy page needs material and care image alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Material and care details for [product].
Use evidence: materials, care notes, construction details
Use evidence: materials, care notes, construction details
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide