Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Landing page alt text
Landing page shipping icon alt text guide
Use this guide when campaign images and trust icons needs shipping icon alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Shipping details icon for [store or product].
Use evidence: delivery detail, processing window, tracking update, shipping policy link
Use evidence: delivery detail, processing window, tracking update, shipping policy link
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guidesupport icon alt text
Support contact icon for [store or product].
Open this guide