Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
FAQ page alt text
FAQ page policy link icon alt text guide
Use this guide when images or icons inside a store FAQ section needs policy link icon alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
Example direction
Frame: Policy details icon for [store].
Use evidence: shipping policy, refund policy, privacy policy, delivery support
Use evidence: shipping policy, refund policy, privacy policy, delivery support
Related alt text guides
product image alt text
[Product name] shown with [visible detail].
Open this guideshipping icon alt text
Shipping details icon for [store or product].
Open this guidereturns icon alt text
Returns policy icon for [store or product].
Open this guide