Drafting checklist
- Describe the image or icon in plain language.
- Keep claims aligned with visible page content.
- Avoid broad guarantees, fake proof, and keyword stuffing.
- Use empty alt text only for purely decorative images where appropriate.
Use this guide when small icons or images inside cart reassurance copy needs price explanation image alt text. The text should describe the actual image or icon, not make a claim the page cannot support.
[Product name] shown with [visible detail].
Open this guideShipping details icon for [store or product].
Open this guideReturns policy icon for [store or product].
Open this guide