Likely diagnosis
What is probably blocking trust?
Shopper signal: Cold social traffic clicks but does not buy.
The landing page may assume too much prior trust from a cold visitor.
First copy fix
Add orientation copy: what this is, who it is for, what happens after ordering, and how to get help.
- Check whether the page answers the buyer's real risk before the call to action.
- Use real store facts only: delivery timing, return window, support path, and product details.
- Keep the reassurance short enough to scan on mobile.
Safe prompt
You are diagnosing Shopify trust-copy friction for a home decor store. Symptom: TikTok Clicks But No Sales Shopper concern: Cold social traffic clicks but does not buy. Niche details to consider: dimensions, room fit, materials, delivery damage, returns, and support path. Write a concise diagnosis with: 1. The most likely trust gap. 2. Three facts the merchant should check on the page. 3. One product-page reassurance line. 4. One shipping or delivery reassurance line. 5. One return/support reassurance line. Rules: do not invent reviews, guarantees, delivery speeds, certifications, customer counts, or revenue claims. Use only facts the merchant can verify on their own store.