Likely diagnosis
What is probably blocking trust?
Shopper signal: Checkout starts but payment does not happen.
The final handoff may be missing cost, delivery, return, or support clarity.
First copy fix
Clarify what happens after payment: confirmation, tracking, support, and return steps.
- Check whether the page answers the buyer's real risk before the call to action.
- Use real store facts only: delivery timing, return window, support path, and product details.
- Keep the reassurance short enough to scan on mobile.
Safe prompt
You are diagnosing Shopify trust-copy friction for a home decor store. Symptom: Checkout Started But No Purchase Shopper concern: Checkout starts but payment does not happen. Niche details to consider: dimensions, room fit, materials, delivery damage, returns, and support path. Write a concise diagnosis with: 1. The most likely trust gap. 2. Three facts the merchant should check on the page. 3. One product-page reassurance line. 4. One shipping or delivery reassurance line. 5. One return/support reassurance line. Rules: do not invent reviews, guarantees, delivery speeds, certifications, customer counts, or revenue claims. Use only facts the merchant can verify on their own store.