Definition
Return policy microcopy is a short return-policy summary placed near the buying decision so shoppers do not need to hunt for basic conditions.
Why it matters
Shoppers often leave when the next step feels uncertain. This copy makes the store's real process visible before the buyer has to guess.
- Use concrete timing, conditions, and support channels.
- Place the copy near the related product, cart, checkout, FAQ, or contact moment.
- Do not replace real policy details with vague trust claims.
Copy example
Returns: request help within [window]. Items must be [condition]. Start with [support channel] and we will explain the next step.
Replace bracketed fields with true store details before publishing.