Definition
Digital product delivery copy is copy that explains when a digital file or access link arrives and what to do if it is missing.
Why it matters
Shoppers often leave when the next step feels uncertain. This copy makes the store's real process visible before the buyer has to guess.
- Use concrete timing, conditions, and support channels.
- Place the copy near the related product, cart, checkout, FAQ, or contact moment.
- Do not replace real policy details with vague trust claims.
Copy example
Digital delivery: access is sent to [email/account] after purchase. If it is missing, check [place] or contact [support].
Replace bracketed fields with true store details before publishing.