Definition
Cart reassurance copy is copy in the cart that reduces last-minute uncertainty about what is included, shipping, taxes, and support.
Why it matters
Shoppers often leave when the next step feels uncertain. This copy makes the store's real process visible before the buyer has to guess.
- Use concrete timing, conditions, and support channels.
- Place the copy near the related product, cart, checkout, FAQ, or contact moment.
- Do not replace real policy details with vague trust claims.
Copy example
Before you continue: your order includes [items]. Shipping is handled by [rule]. If anything looks wrong, contact [support channel].
Replace bracketed fields with true store details before publishing.