Wellness Products plain star rating prompt review request template for Shopify stores
Use this when a wellness shopper has had a real chance to experience a journal, comfort item, or non-medical wellness product. The copy asks for genuine feedback without steering the customer toward a fake or inflated review.
Email template
SMS / short message version
Use SMS only when you have appropriate consent and unsubscribe handling for your jurisdiction and messaging tool.
Review request guardrails
- Send only after the customer has actually received or accessed the product.
- Ask for honest feedback, not a five-star review.
- Make support available when something went wrong.
- Do not filter customers based on whether they seem happy.
- Disclose any incentive clearly if your business uses one, and follow platform rules.
Why this wording works
make rating requests neutral and low-friction. It keeps the ask direct while respecting that real customer feedback may be positive, mixed, or critical.
Decision notes
| Field | Recommendation |
|---|---|
| Customer moment | ask for a simple rating without steering the score |
| Best send timing | after the customer has had a calm moment to try it |
| Safe ask | Ask for honest feedback, not a specific star rating or only positive comments. |
| Do not say | Do not ask for a five-star review specifically. |
Neutral line
Honest feedback is welcome, whether there is something you loved or something we should improve.
Support line
If something went wrong, you can reply to this email and we will help before or instead of a public review.
Photo line
If you share a photo, only include details you are comfortable making public.
Related free resources
Browse all review request templates or download the index for internal swipe files and QA checklists.