Review request template bank / skincare / care instruction follow-up
Free honest review request template

Skincare care instruction follow-up review request template for Shopify stores

Use this when a skincare customer has had a real chance to experience a serum, cleanser, or routine bundle. The copy asks for genuine feedback without steering the customer toward a fake or inflated review.

Download CSV indexView product status

Email template

Subject: Were the care instructions clear? Hi {{customer_first_name}}, Thank you for ordering {{product_name}} from {{store_name}}. Could you tell us whether the care or usage instructions were easy to understand? A short note is enough. Honest feedback is welcome whether the experience was positive, mixed, or something we should improve. Optional prompt: What instruction would you add for the next customer? Review link: {{review_link}} Thanks, {{store_name}}

SMS / short message version

Hi {{customer_first_name}}, thanks for your {{store_name}} order. If you have had time to try serum, cleanser, or routine bundle, an honest review would help us improve: {{review_link}}. Positive, mixed, and critical feedback are all welcome.

Use SMS only when you have appropriate consent and unsubscribe handling for your jurisdiction and messaging tool.

Review request guardrails

  • Send only after the customer has actually received or accessed the product.
  • Ask for honest feedback, not a five-star review.
  • Make support available when something went wrong.
  • Do not filter customers based on whether they seem happy.
  • Disclose any incentive clearly if your business uses one, and follow platform rules.

Why this wording works

identify instruction gaps for products needing maintenance. It keeps the ask direct while respecting that real customer feedback may be positive, mixed, or critical.

No fake claims: Use actual customer feedback only. Do not display reviews, testimonials, user counts, or ratings that are not real and permissioned.

Decision notes

FieldRecommendation
Customer momentask if care instructions were clear
Best send timingafter the customer has had enough time to try the product
Safe askAsk for honest feedback, not a specific star rating or only positive comments.
Do not sayDo not replace required safety or legal instructions with casual copy.

Neutral line

Honest feedback is welcome, whether there is something you loved or something we should improve.

Support line

If something went wrong, you can reply to this email and we will help before or instead of a public review.

Photo line

If you share a photo, only include details you are comfortable making public.

Related free resources

Browse all review request templates or download the index for internal swipe files and QA checklists.

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