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Free product launch copy template

Art Prints launch day email product launch template for Shopify stores

Use this when launching or updating a print, frame, poster, or wall art set. The wording focuses on clear product details, price visibility, delivery expectations, and support links instead of fake urgency or unsupported claims.

Product page launch block

the new product is now available

The product page now includes the key details, pricing, delivery information, and support links.

Proof to include: paper type, size, finish, and framing notes.

CTA: View product page

Email launch template

Subject: the new product is now available Hi {{customer_first_name}}, The product page now includes the key details, pricing, delivery information, and support links. For art prints shoppers, the most useful details to check are: paper type, size, finish, and framing notes. Please review the product page for current price, delivery, returns, and support information before ordering. View product page: {{product_url}} Thanks, {{store_name}}

Short announcement

the new product is now available. The product page now includes the key details, pricing, delivery information, and support links. View product page: {{product_url}}

Use this for a short social post, homepage tile, or internal launch checklist. Keep current price and delivery details linked on the product page.

Before publishing

  • Show product price before checkout.
  • Link to delivery, refund, privacy, terms, support, and acceptable use pages.
  • Use scarcity or batch language only when it is operationally true.
  • Do not claim customer reviews, sales volume, or ratings that are not real and permissioned.
  • Do not imply Shopify endorses the product or store.
Plain boundary: Starter Fix Sprint is not affiliated with, endorsed by, or sponsored by Shopify.

Decision notes

FieldRecommendation
Launch intentannounce that a product is now available
Product contextprint, frame, poster, or wall art set; paper type, size, finish, and framing notes
Safe anglemake availability, price, and delivery expectations clear
Avoidavoid implying artist endorsement without permission

Trust line

Review the product details, delivery information, and support links before deciding whether it is right for you.

Proof line

Include concrete details such as paper type, size, finish, and framing notes instead of broad claims.

Risk line

Watch out for this category: avoid implying artist endorsement without permission.

Related free resources

Browse all product launch templates or download the index for launch pages, email drafts, and content QA.