Accessibility statement template bank / apparel / image alt text
Free accessibility wording template

Apparel image alt text template for Shopify stores

Use this when writing image alt text for a apparel store. The wording gives customers a clear path to report access barriers without claiming legal compliance, audit completion, or guaranteed compatibility.

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Accessibility statement section

Image description guidance

Remind store teams to describe product images, variants, packaging, and important visual differences.

Helpful details: size guide, fit notes, fabric details, care instructions, and image descriptions.

CTA: Review image details

Support reply template

Subject: Image description guidance Hi {{customer_first_name}}, Remind store teams to describe product images, variants, packaging, and important visual differences. For this apparel accessibility question, helpful details may include: size guide, fit notes, fabric details, care instructions, and image descriptions. Please describe the page, tool, device, browser, assistive technology if you choose to share it, and what happened. Do not send passwords, full payment card numbers, or unrelated private information. Review image details: {{accessibility_or_support_url}} Thanks, {{store_name}} Support

Feedback checklist

Helpful accessibility feedback details: - Page URL or product name - What you were trying to do - What made it difficult - Device and browser, if you want to share - Assistive technology, if you want to share - Screenshot or short description, if relevant This template is not legal advice and does not certify WCAG or ADA compliance.

Before publishing

  • Do not claim WCAG, ADA, legal compliance, or audit completion unless verified and true.
  • Provide a clear contact path for access barriers and support questions.
  • Ask only for details needed to understand the issue.
  • Link privacy, terms, refund, delivery, contact, and acceptable-use pages clearly.
  • Do not imply Shopify endorses the store or accessibility process.
Plain boundary: Starter Fix Sprint is not affiliated with, endorsed by, or sponsored by Shopify.

Decision notes

FieldRecommendation
Accessibility intentwrite image description guidance
Store contextshirt, jacket, dress, scarf, or accessory; size guide, fit notes, fabric details, care instructions, and image descriptions
Accessibility guardrailDo not use vague alt text such as image or product photo only.
Category cautionavoid universal fit or guaranteed accessibility claims

Safe accessibility line

We welcome specific feedback about access barriers and will review reports using the page, product, and support details provided.

Detail line

Use concrete context such as size guide, fit notes, fabric details, care instructions, and image descriptions instead of broad accessibility claims.

Risk line

Accessibility risk to avoid: Do not use vague alt text such as image or product photo only. Also: avoid universal fit or guaranteed accessibility claims.

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