What to include
Include the policy rule, where the customer can check details, and the support route for lost codes, balances, or refund-credit questions.
Where it fits
This wording is intended for a Shopify gift card email where gift card expiration can create payment, refund, or support confusion.
What to avoid
Avoid unsupported cash redemption, refund, transfer, expiration, balance, replacement, or private-code promises.
Gift card wording checklist
- Name whether the value is a gift card, promotional credit, refund credit, or discount code.
- State usage, expiration, partial redemption, or transfer rules only if accurate.
- Do not expose private code or balance details in public copy.
- Point to gift card email, account page, refund policy, or support route.