What to include
Include the offer rule, code or automatic behavior, minimum spend, exclusions, timing, and where the customer can confirm the discount.
Where it fits
This wording is intended for a Shopify order email where limited-time sale can affect trust and purchase confidence.
What to avoid
Avoid fake countdowns, false low-stock claims, inflated savings, hidden exclusions, or discount wording that does not match the cart.
Promotion wording checklist
- Name the promotion type directly.
- State the code, threshold, dates, exclusions, or eligibility if they apply.
- Avoid urgency or scarcity unless it is current and accurate.
- Point to the cart, offer details, shipping policy, or support page for edge cases.