Rules before excitement
Clear offer copy says what qualifies, what is excluded, and how the customer can see the discount.
Promotion copy can move shoppers, but vague discounts and fake scarcity can damage trust. This self-serve tool helps Shopify stores draft careful wording for discount codes, free shipping thresholds, limited-time sales, limited stock, bundle offers, buy-more-save-more, first-order discounts, email signup discounts, seasonal sales, clearance sales, gifts with purchase, price drops, automatic discounts, minimum spend, and excluded items.
Clear offer copy says what qualifies, what is excluded, and how the customer can see the discount.
Limited time, limited stock, and price drop language should only be used when it is true and current.
Tell shoppers to check the cart, offer terms, shipping policy, or support route for edge cases.
Each page targets a specific Shopify discount or promotion wording problem and links back to this free builder.