Before / after trust-copy rewrite
Rewrite vague size and fit copy for a Shopify order email
Use this rewrite when a Shopify order email has wording that sounds reassuring but does not give the buyer enough concrete information. The better version should be adapted to the store's real product, policy, delivery, support, and privacy details.
Before and after
Fits everyone perfectly.
Check the size guide, measurement method, and return or exchange rules before choosing a size. If you are between sizes, contact support with your measurements and question.
This is an example rewrite, not a claim about Starter Fix Sprint or any specific store. Replace bracketed placeholders with true store details before using it.
Why the rewrite is safer
Reason
It replaces an unrealistic fit promise with decision support.
Facts to show
size guide, measurement method, exchange rules.
Best placement
Use it inside order confirmation, shipping update, delay notice, and support follow-up email.
Claims to avoid
- perfect fit claims
- one-size-fits-all wording
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, or platform outcomes.