Before / after trust-copy rewrite
Rewrite unclear return policy copy for a Shopify homepage
Use this rewrite when a Shopify homepage has wording that sounds reassuring but does not give the buyer enough concrete information. The better version should be adapted to the store's real product, policy, delivery, support, and privacy details.
Before and after
Easy returns if you are not happy.
Returns follow our published return policy: check the return window, item condition requirements, and how to start a request before sending anything back.
This is an example rewrite, not a claim about Starter Fix Sprint or any specific store. Replace bracketed placeholders with true store details before using it.
Why the rewrite is safer
Reason
It keeps the tone helpful while pointing to the actual policy limits.
Facts to show
return window, condition requirements, return request process.
Best placement
Use it near hero copy, policy summary, featured products, and support section.
Claims to avoid
- risk-free wording without terms
- approval promises before review
- Fake reviews, fake user counts, hidden pricing, or official Shopify affiliation claims.
- Promises of traffic, ranking, sales, conversion, legal, tax, safety, fulfillment, carrier, or platform outcomes.