Starter Fix Sprint
Shopify trust-copy answer

What copy should I fix first if Shopify has traffic but no sales?

A practical answer for ad visitors who arrive with low context.

Short answer

Fix the first buyer-risk block: shipping, returns, support, product fit, and what happens after ordering. Put it near the decision point.

Copy block to adapt

Fix the first buyer-risk block: shipping, returns, support, product fit, and what happens after ordering. Put it near the decision point. Template: [specific product detail]. [real delivery or access timing]. [return/support condition]. Contact [support channel] if [common concern].

Replace bracketed fields with real store details. Avoid fake reviews, vague guarantees, or unsupported delivery promises.

Where to place it

  • Put the reassurance near the product, cart, checkout, FAQ, or contact moment where the concern appears.
  • Keep the wording consistent with the store's actual policy.
  • Link to the full policy page when a short summary cannot carry all conditions.