Copy-ready prompt
Prompt
You are helping a small Shopify store improve buyer trust copy. Surface: Support Reply Situation: product pages get visits but shoppers do not add to cart. Primary shopper concern: The product page may answer features but not risk. Placement: inside saved replies for pre-purchase questions, order questions, and refund questions. Write concise copy that does all of the following: 1. Gives one above-the-fold reassurance line under 16 words. 2. Writes three product-page or policy bullets that reduce risk without hype. 3. Writes one FAQ answer in plain English. 4. Writes one cart or checkout reassurance line under 14 words. 5. Writes one support/contact line that explains how shoppers can get help. Rules: - Do not invent reviews, ratings, sales volume, awards, guarantees, certifications, or delivery speeds. - Do not use fake scarcity or pressure. - Make the copy specific enough for a real Shopify store to edit. - Keep language calm, transparent, and easy to scan on mobile. Store context to fill in before generating: - Product or niche: - Shipping timing: - Return or exchange rule: - Support email or contact path: - Any real proof you can safely mention:
Before publishing the answer
- Replace placeholders with the store's real shipping, return, and support details.
- Remove any claim that cannot be supported on the store's own pages.
- Place the strongest line close to the buyer decision point: inside saved replies for pre-purchase questions, order questions, and refund questions.
- Keep it short on mobile and link to the full policy where needed.