Shopify CRO Fix Kit snippet

Shopify shipping clarity copy for buyers who hesitate before checkout

Shipping uncertainty makes a first-time buyer wait, comparison-shop, or abandon late in checkout.

Best fit

Stores where shipping cost, delivery time, free-shipping threshold, or damaged parcel support is not obvious before checkout.

Quick checks

  • Can a mobile visitor see delivery timing before reaching checkout?
  • Is the free-shipping threshold repeated near the buying decision?
  • Does the policy explain what happens if a parcel is delayed, lost, or damaged?
  • Is the support email visible near shipping questions?
Copy starter

Shipping: Orders usually leave within [timeframe]. Estimated delivery is [range] for [country/region]. Shipping cost is shown before checkout, and orders over [threshold] qualify for [offer]. If your parcel is delayed or damaged, contact us at [support email].