Shopify CRO Fix Kit snippet

Shopify cart and checkout reassurance copy for abandoned buying intent

Shoppers who add to cart have intent, but surprise costs or weak reassurance can still stop the order.

Best fit

Stores with add-to-cart activity but weak checkout completion or purchase conversion.

Quick checks

  • Are shipping thresholds and estimated delivery visible in cart?
  • Is the return policy one click away?
  • Does the cart reassure buyers that support exists?
  • Are surprise costs explained before payment?
Copy starter

Before you pay: shipping and delivery estimates are shown at checkout. If you need help with your order, email [support email] with your order number.