email sequence

Digital product buyer education email sequence

Use this free post-purchase email template to outline a safe post-purchase sequence for self-serve digital products while keeping expectations clear for self-serve digital products.

Browse post-purchase emails View delivery support policy

Use carefully: Adapt this template to your actual product, delivery method, refund policy, license terms, and support capacity.

Email template

Email 1: Delivery confirmation and access details. Email 2: Getting started tips and file-format reminders. Email 3: License and support boundary reminder. Email 4: Honest feedback request after the buyer has had time to use the product. Keep every email accurate, optional, and consistent with your product policies.

Before sending

Match the email to the actual delivery setup and file format.

Ask for order number or purchase email when support must verify ownership.

Do not promise refunds, access extensions, updates, or custom setup unless your policy allows it.

Link buyers to the real support, delivery, refund, or license policy when the answer depends on terms.

Related templates

See pre-purchase FAQ wording