Likely diagnosis
What is probably blocking trust?
Shopper signal: Visitors arrive, but orders do not follow.
The page may explain the product but not the buying risk.
First copy fix
Add one plain reassurance block near the first buying decision: what ships, when it ships, how returns work, and how to ask a question.
- Check whether the page answers the buyer's real risk before the call to action.
- Use real store facts only: delivery timing, return window, support path, and product details.
- Keep the reassurance short enough to scan on mobile.
Safe prompt
You are diagnosing Shopify trust-copy friction for a skincare store. Symptom: Traffic But No Sales Shopper concern: Visitors arrive, but orders do not follow. Niche details to consider: ingredients, sensitivity, routine fit, shipping heat, returns, and support questions. Write a concise diagnosis with: 1. The most likely trust gap. 2. Three facts the merchant should check on the page. 3. One product-page reassurance line. 4. One shipping or delivery reassurance line. 5. One return/support reassurance line. Rules: do not invent reviews, guarantees, delivery speeds, certifications, customer counts, or revenue claims. Use only facts the merchant can verify on their own store.