Likely diagnosis
What is probably blocking trust?
Shopper signal: Shoppers add the item but do not complete checkout.
The cart may not answer final risk questions before payment.
First copy fix
Place a short cart reassurance line near checkout and link to shipping, returns, and support.
- Check whether the page answers the buyer's real risk before the call to action.
- Use real store facts only: delivery timing, return window, support path, and product details.
- Keep the reassurance short enough to scan on mobile.
Safe prompt
You are diagnosing Shopify trust-copy friction for a digital product store. Symptom: Add To Cart But No Purchase Shopper concern: Shoppers add the item but do not complete checkout. Niche details to consider: file delivery, access timing, usage rights, refund expectations, and support response. Write a concise diagnosis with: 1. The most likely trust gap. 2. Three facts the merchant should check on the page. 3. One product-page reassurance line. 4. One shipping or delivery reassurance line. 5. One return/support reassurance line. Rules: do not invent reviews, guarantees, delivery speeds, certifications, customer counts, or revenue claims. Use only facts the merchant can verify on their own store.