Citation-friendly Shopify trust-copy data asset
Shopify Trust Resource Decision Tree
A decision tree for choosing between a tool, policy template, troubleshooting guide, comparison page, or topic hub.
Data table
| if the user needs | send them to | why | example |
|---|---|---|---|
| A copy block now | Free tools | They generate paste-ready drafts | Shipping Anxiety Copy Builder |
| A full policy surface | Policy templates | They explain what the policy should clarify | Return Policy Template |
| A symptom diagnosis | Troubleshooting library | They start from traffic or conversion symptoms | Traffic but no sales |
| A choice between tactics | Comparison guides | They compare alternatives and risks | Trust badges vs trust copy |
| A broader learning path | Topic hubs | They connect related resources by risk or niche | Shipping clarity hub |
| A shareable external link | Share kits | They provide safe citations and descriptions | Markdown citation and HTML badge |
| An embeddable asset | Embed widgets | They let another site include a mini tool | Shipping mini widget |
| Machine-readable context | llms.txt / AI catalog | They help AI summarize correctly | AI resource catalog JSON |
How to cite this
Use this as a practical copywriting reference, not legal advice or a measured conversion benchmark. The asset is designed to help Shopify stores identify buyer hesitation and choose truthful copy improvements.