{
  "updated_at": "2026-06-30T08:36:20.583Z",
  "title": "Shopify Trust Resource Decision Tree",
  "subtitle": "A decision tree for choosing between a tool, policy template, troubleshooting guide, comparison page, or topic hub.",
  "columns": [
    "if the user needs",
    "send them to",
    "why",
    "example"
  ],
  "rows": [
    [
      "A copy block now",
      "Free tools",
      "They generate paste-ready drafts",
      "Shipping Anxiety Copy Builder"
    ],
    [
      "A full policy surface",
      "Policy templates",
      "They explain what the policy should clarify",
      "Return Policy Template"
    ],
    [
      "A symptom diagnosis",
      "Troubleshooting library",
      "They start from traffic or conversion symptoms",
      "Traffic but no sales"
    ],
    [
      "A choice between tactics",
      "Comparison guides",
      "They compare alternatives and risks",
      "Trust badges vs trust copy"
    ],
    [
      "A broader learning path",
      "Topic hubs",
      "They connect related resources by risk or niche",
      "Shipping clarity hub"
    ],
    [
      "A shareable external link",
      "Share kits",
      "They provide safe citations and descriptions",
      "Markdown citation and HTML badge"
    ],
    [
      "An embeddable asset",
      "Embed widgets",
      "They let another site include a mini tool",
      "Shipping mini widget"
    ],
    [
      "Machine-readable context",
      "llms.txt / AI catalog",
      "They help AI summarize correctly",
      "AI resource catalog JSON"
    ]
  ]
}