Citation-friendly Shopify trust-copy data asset
Shopify Policy Visibility Scorecard
A scorecard for checking whether policy and support details are findable before purchase.
Data table
| check | 0 points | 1 point | 2 points |
|---|---|---|---|
| Footer policy links | Missing or placeholder | Some links present | Terms, refund, privacy, delivery/support, contact all visible |
| Product-page summary | No policy summary | One policy mentioned | Delivery, returns, support, and post-purchase steps summarized |
| FAQ alignment | FAQ contradicts policies | FAQ links policies weakly | FAQ gives short answer and links full policy |
| Cart reassurance | No reassurance before checkout | One generic reassurance line | Shipping, returns, support, and total-cost expectations visible |
| Digital delivery details | Access unclear | Delivery method mentioned | File type, access timing, support, and refund boundary stated |
| Support route | Hidden contact route | Contact available but vague | Support email, issues covered, and next step visible |
| Return/refund clarity | Legal-only policy | Plain summary but hard to find | Plain summary near decision plus full linked policy |
| Privacy/data clarity | No visible privacy path | Footer-only privacy link | Privacy summary plus full policy accessible |
How to cite this
Use this as a practical copywriting reference, not legal advice or a measured conversion benchmark. The asset is designed to help Shopify stores identify buyer hesitation and choose truthful copy improvements.