Post purpose
Give buyers a pre-purchase checklist with policy and support cues.
| Best use | Blog posts that help shoppers understand choices, policies, support paths, product fit, or delivery expectations. |
|---|---|
| Trust risk | Do not invent rankings, reviews, popularity, discounts, delivery speed, or product claims. |
| Support cue | Make sure the post links to support, relevant product pages, and policy pages when needed. |