Flow purpose
Explain the confirmation email, fulfillment step, and support path after ordering.
| Best use | Lifecycle email copy where the shopper needs policy, support, timing, or access clarity. |
|---|---|
| Trust risk | Do not imply platform affiliation, fake urgency, fake scarcity, or results that are not proven. |
| Support cue | Show a contact path before asking the shopper to return or decide. |