What to include
Include the specific material, source, process, certificate, limitation, or support route behind the claim.
Where it fits
This wording is intended for a Shopify promotional email where a cruelty-free claim can affect trust and customer expectations.
What to avoid
Avoid unsupported health, origin, environmental, ethical, safety, certification, or performance claims.
Product claim wording checklist
- Name the product claim directly.
- State the factual support or limitation behind the claim.
- Avoid broad adjectives when a specific fact would be clearer.
- Point to product details, material notes, certification notes, or support for questions.