What to include
Include the ingredient, material, percentage, source, supplier, certificate, limitation, or support route behind the detail.
Where it fits
This wording is intended for a Shopify product page where natural material can affect trust and customer expectations.
What to avoid
Avoid unsupported health, safety, allergen-free, source, certification, origin, sustainability, or performance claims.
Transparency wording checklist
- Name the ingredient, material, or transparency topic directly.
- State the factual support or limitation behind the detail.
- Avoid broad claims when a specific fact would be clearer.
- Point to product details, ingredient notes, material notes, certification notes, or support for questions.