# Starter Fix Sprint score benchmark

Updated: 2026-06-30

Canonical: https://starterfixsprint.com/shopify-trust-copy-score-benchmark.html

## 0-37: High trust-copy gap

The copy likely asks shoppers to make a decision before answering basic buyer-risk questions.

Priority: Fix foundational reassurance before optimizing style.

Next actions:
- Add shipping or delivery expectations close to the buy area.
- Add a plain return or refund summary before linking to the full policy.
- Show one support route and expected reply window.
- Replace broad claims with concrete product details.

Page: https://starterfixsprint.com/score/0-37-high-trust-copy-gap.html

## 38-61: Hesitation risk is likely

Some reassurance is present, but important questions are still probably answered too late or too vaguely.

Priority: Patch the missing trust categories first.

Next actions:
- Move shipping, returns, and support answers closer to the product decision.
- List what is included instead of relying on adjectives.
- Add checkout reassurance without overclaiming.
- Use a downloadable audit report to create a rewrite checklist.

Page: https://starterfixsprint.com/score/38-61-hesitation-risk-is-likely.html

## 62-81: Good base with visible gaps

The page has useful reassurance, but one or two missing copy lines may still create avoidable hesitation.

Priority: Tighten the last-mile buyer reassurance.

Next actions:
- Add the highest-impact missing reassurance line.
- Make the support path and policy links easier to find.
- Turn vague trust badges into specific reassurance labels.
- Use the checker again after rewriting.

Page: https://starterfixsprint.com/score/62-81-good-base-with-visible-gaps.html

## 82-100: Strong trust-copy coverage

Most buyer-risk questions are answered before checkout; the next work is placement, scannability, and consistency.

Priority: Preserve clarity and avoid over-optimization.

Next actions:
- Move the best reassurance lines near the buy button.
- Keep full legal and support links visible in the footer.
- Use the report generator for a before-and-after record.
- Avoid adding fake testimonials, fake usage counts, or exaggerated claims.

Page: https://starterfixsprint.com/score/82-100-strong-trust-copy-coverage.html