# ChatGPT Prompts for Shopify Trust Copy

A free prompt pack from Starter Fix Sprint.

Use these prompts with ChatGPT, Claude, Gemini, or another AI writing model to improve Shopify product-page, shipping, returns, cart, FAQ, checkout reassurance, and support copy.

Safety rule: never ask the model to invent reviews, delivery guarantees, certifications, refund promises, customer counts, or claims your store cannot prove.

## Prompt 1 - Product page trust audit

You are a Shopify conversion copy editor. Review the product page copy below and identify the trust gaps that could make a buyer hesitate before Add to Cart.

Constraints:
- Do not invent reviews, guarantees, shipping promises, certifications, or customer counts.
- Focus on clarity, buyer anxiety, policy visibility, and support reassurance.
- Return the answer as: top 5 trust gaps, why each matters, and one safe copy improvement for each.

Store type:
[store type]

Product:
[product/category]

Current copy:
[paste copy]

Known policy facts:
[shipping timing, return window, support details]

## Prompt 2 - Shipping reassurance rewrite

You are rewriting Shopify shipping copy for clarity and trust.

Write 3 short variants for a product page or cart page.

Known shipping facts:
[paste only facts you can support]

Tone:
[calm / premium / friendly / direct]

Rules:
- Do not promise exact delivery unless provided.
- Mention tracking only if tracking exists.
- Keep each variant under 35 words.
- Make the copy specific enough to reduce hesitation.

## Prompt 3 - Return policy plain-English version

Turn this return policy into buyer-friendly copy for a Shopify product page and cart page.

Policy facts:
[paste return policy facts]

Rules:
- Do not make the policy more generous than it is.
- Explain the first step a customer should take.
- Mention exceptions only if provided.
- Return: one product page version, one cart page version, one FAQ answer.

## Prompt 4 - Cart page reassurance line

Write 8 one-line cart page reassurance snippets for a Shopify store.

Store type:
[store type]

Buyer anxiety:
[shipping / returns / quality / sizing / support / digital delivery]

Known facts:
[paste facts]

Rules:
- No fake badges.
- No made-up guarantees.
- Keep each line under 18 words.
- Make them calm and credible.

## Prompt 5 - FAQ objection builder

Generate FAQ questions and answers that address buyer hesitation before checkout.

Store type:
[store type]
Product/category:
[product/category]
Top objections:
[list objections]
Known facts:
[paste facts]

Rules:
- Use only known facts.
- Include one question about shipping, one about returns, one about support, and one product-specific question.
- Answers must be concise and buyer-friendly.

## Prompt 6 - Niche-specific trust copy

You are writing trust copy for a Shopify [skincare/apparel/jewelry/home decor/digital product] store.

Buyer concerns:
[list concerns]
Known facts:
[paste facts]

Create:
- 3 product page reassurance lines
- 3 FAQ answers
- 2 cart page confidence lines
- 1 support prompt

Rules:
- No fake claims.
- Do not mention reviews unless provided.
- Keep copy plain and specific.

## Prompt 7 - Before/after copy critique

Compare the current copy and proposed copy below.

Score each version from 1-10 on:
- Clarity
- Trust
- Specificity
- Risk of unsupported claims
- Buyer usefulness

Then give a safer improved version.

Current copy:
[paste]

Proposed copy:
[paste]

Known facts:
[paste]

## Prompt 8 - Trust copy implementation checklist

Create a Shopify implementation checklist from the trust copy below.

Copy:
[paste]

Return a checklist for:
- Product page placement
- Shipping policy placement
- Return policy placement
- Cart page placement
- FAQ placement
- Support/contact placement

Rules:
- Prioritize copy near decision points.
- Keep it practical for a small store owner.

## More free tools

Run the free trust audit:
https://starterfixsprint.com/shopify-store-trust-audit.html?utm_source=prompt_pack&utm_medium=download&utm_campaign=free_audit&utm_content=markdown

Generate copy snippets:
https://starterfixsprint.com/shopify-trust-copy-generator.html?utm_source=prompt_pack&utm_medium=download&utm_campaign=free_tool&utm_content=markdown

Browse the trust copy library:
https://starterfixsprint.com/shopify-trust-copy-library.html?utm_source=prompt_pack&utm_medium=download&utm_campaign=trust_copy_library&utm_content=markdown

Join the copy pack waitlist while Creem live checkout is pending:
https://starterfixsprint.com/copy-pack-waitlist.html?utm_source=prompt_pack&utm_medium=download&utm_campaign=creem_pending_waitlist&utm_content=markdown

Support:
support@starterfixsprint.com