{
  "updated_at": "2026-06-30T08:36:20.583Z",
  "title": "Shopify Trust-Copy Checklist Matrix",
  "subtitle": "A matrix of trust-copy surfaces every Shopify store can audit before sending traffic to checkout.",
  "columns": [
    "surface",
    "must answer",
    "bad pattern",
    "better copy pattern"
  ],
  "rows": [
    [
      "Product page",
      "Why this item is safe to choose",
      "Only benefits and adjectives",
      "Materials, fit/details, delivery, returns, support"
    ],
    [
      "Cart area",
      "What happens before payment",
      "Button-only transition to checkout",
      "Total, shipping expectation, return/support links"
    ],
    [
      "FAQ",
      "Buyer-risk questions",
      "Company-centered vague answers",
      "Timing, returns, support, product fit, post-purchase steps"
    ],
    [
      "Footer",
      "Can policies be found quickly",
      "Hidden or placeholder links",
      "Terms, Refund, Privacy, Delivery & Support, Contact"
    ],
    [
      "Digital product page",
      "How access arrives",
      "Download details after purchase only",
      "File format, access timing, license/use boundary, support"
    ],
    [
      "Subscription page",
      "What renews and when",
      "Surprise billing language",
      "Cadence, cancellation cutoff, contents, support"
    ],
    [
      "Gift product page",
      "Will this work as a gift",
      "No gift timing or receipt clarity",
      "Delivery window, packing note, receipt expectation, support"
    ],
    [
      "Support page",
      "Who helps and how",
      "Generic form with no expectation",
      "Email, response expectation, issues covered, order-number instruction"
    ]
  ]
}